Husky Creative is the fractional CMO practice of Javi Cano. Fifteen years turning positioning, demand generation, and marketing operations into pipeline for cloud, SaaS, and cybersecurity companies, including the partner ecosystems around AWS and HubSpot.
Partner marketing is its own discipline. Co-sell motions, MDF, competency badges, tier requirements, and the buyers who care about them. I have run it from the inside at Premier and Elite tier organizations, not observed it from an agency deck.
Led demand generation and marketing strategy for AWS consulting and managed services partners. Built the demand engine at Mission Cloud ahead of its 2025 acquisition, guided Connectria and Oak Rocket through the marketing side of their 2024 acquisitions, and took Sotyra from concept to Select Tier in three months.
Embedded with a HubSpot Elite Solutions Partner as a fractional marketing lead. Newsletter programs, event campaigns, coded landing page and website templates in Design Manager, outbound built on Apollo and Smartlead, and the reporting layer that ties it back to pipeline.
Scoped projects when you need a specific thing built and handed over. A retainer when you need a marketing leader in the room every week without a full-time executive hire.
Defined deliverable, defined timeline, one price. Built for teams that know what they need and want it done by someone who has done it before.
Ongoing marketing leadership at a fraction of an executive salary. Strategy, team direction, agency management, and hands-on execution when the team is lean.
Everything below has been run at scale, measured against a number, and reported to a CEO. Most of it has also been built by hand when there was nobody else to build it.
Full-funnel programs across paid, SEO, webinars, field events, and outbound, sequenced for enterprise buying committees.
Operationalized 6sense and RollWorks to prioritize in-market accounts and tailor conversion paths by segment.
HubSpot, Marketo, and Salesforce implementations with lead scoring, routing, and lifecycle stages that sales actually uses.
Unified CRM, automation, and BI dashboards. One implementation cut customer acquisition cost by 22 percent.
Coded website, landing page, and email templates, custom modules, and apps that extend the platform where it stops.
White papers, benchmarks, executive viewpoints, and migration guides that technical buyers read and forward.
Woodinville, WA
I am Javi Cano. I started in analytics at Rackspace, where I built the share-of-wallet model that earned Marketer of the Year in 2009, and spent the next decade and a half running demand generation for hosting, cloud, and SaaS companies. Today I lead global marketing for a leading cybersecurity firm and run Husky Creative for a small number of partner-ecosystem clients.
The through line is the same everywhere: a clear narrative, a measured funnel, and a marketing team that sales trusts. Huskies are built for long distances at a steady pace. So are good pipelines.
Thirty minutes, no deck. Bring your pipeline number and what is in the way of it. I will tell you honestly whether a project or a retainer is the right shape, or whether you need neither.
